Marketing techniques are changing rapidly as the world moves into global interdependence. The evolutionary nature of the business climate demands an understanding of how goods and services are channeled to producer-oriented as well as consumer-oriented economies. The B.B.A. program with a concentration in Marketing is designed for those who seek a career in business and value a solid academic and professional business foundation. Students learn the functions of the marketing process, changing consumer-buying behavior, product adaptation, and market pricing. "Consumerism" and its impact on government regulations and the business environment are also studied. Students must take the following:
| Units | ||
| G.E. REQUIREMENTS Refer to G.E. Requirement List | 76 | |
| CORE COURSES | 40 | |
| AC102A | General Accounting 1 | 4 |
| AC102B | General Accounting 2 | 4 |
| BU101 | Business Law 1 | 4 |
| BU250 | Small Business Management | 4 |
| BU300 | Principles of Management | 4 |
| BU350 | Finance | 4 |
| BU370 | Business and Economics Statistics | 4 |
| BU420 | Financial Management | 4 |
| IS100 | Introduction to Computer Information Systems | 4 |
| MK300 | Principles of Marketing | 4 |
| MAJOR COURSES | 40 | |
| BU225 | Business Graphics | 4 |
| BU340 | Advertising | 4 |
| BU410 | Credit Management | 4 |
| BU425 | Money and Banking | 4 |
| BU445 | Government Regulations in Business | 4 |
| BU450 | Personnel Management | 4 |
| BU460 | Business Forecasting | 4 |
| IS230 | Introduction to e-Commerce | 4 |
| IS400 | e-Commerce Marketing | 4 |
| MK366 | Sales and Salesmanship | 4 |
| ELECTIVE COURSES Refer to Elective Course List | 24 | |
| Choose six | Student may choose any appropriate computer science, information systems, or business related courses (Refer to B.B.A. Elective Course List). | |
| TOTAL GRADUATION REQUIREMENT UNITS | 180 | |